Tai Pei National Student Advertising Competition Team University of Missouri Digital Strategist
Sept 2017 - June 2018
After winning districts and moving on from semi-finals, our team placed 3rd out of 150 teams at the 2018 National Student Advertising Competition in Chicago. Conducted research on our client's target audience to create a strategy for our campaign's digital tactics. Crafted digital tactics that were consistent with the brand message and objectives, as well as innovative with changing trends.
Tai Pei National Student Advertising Competition Team University of Missouri Head of Production
Sept 2016 - May 2017
Oversaw initial visions for our client to ensure the creative team's ideas represented our brand's image. Supervised two assistants in the creative process and integrated their ideas into the final product. Directed all photography and videography.